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5 Reasons Why Your Business Needs A Website

Your business needs a website, and fast! Quality websites are a cornerstone of successful businesses, and your business should be no different. A well-developed website gives you the edge to outcompete the competition; nowadays, having one is not an option for most competitive businesses. The purpose of a business website is to provide users access to your business, online. This is the fundamental purpose of a website, to provide web presence. Similar to brick and mortar stores, the more people know and learn about your business the more likely they are to engage. Your website is your business on the web, and being on the web allows you to take part in unique forms of marketing that would not be possible otherwise: SEO, SE Marketing, Social Media Marketing, Online Branding, Content Creation and blogging. Not having one would put you at a complete disadvantage against competitors who do deploy these tools, and who wants to be at a complete disadvantage?

1) Credibility

Often overlooked and poorly understood, in this time and day lacking an online presence raises a red flag to potential customers immediately. Customers expect to find reviews of your services, community interactions, and business information on a search engine (Google, Bing, etc) result page to make an opinion of your business, and when they don’t find what they are looking for it puts into question the business’ credibility and seriousness. Regardless of how good of a product or service you provide, if your not credible, other efforts are greatly reduced in potential. Studies suggest that an online presence improves customer opinion and satisfaction, and without much effort, as once something is on the internet it is not going away anytime soon!

2) Accessibility

Search engines strive to best serve their users, and any successful effort to make your website more understandable and accessible will positively affect your SE ranking. But what does a successful effort look like, right? Well, sometimes users have outdated browsers, JavaScript disabled, vision impediments, etc and it is important for your website to provide a smooth and clean experience to users, under most conditions. We won’t go in depth in this post on how to make a website accessible but a simple way to start making your content and web presence a bit more accessible is to add alt tags to the images you use; this simple change will allow a variety of users with different and special needs to better access and interact with your website.

3) Internet Marketing

If you’re not doing internet marketing (SE ads, SM ads, affiliate marketing, etc.) as a small business you are missing out, big time. For most businesses, the most cost-effective way to reach their audience is through internet marketing; not having it is costing you money by missing out on cost reduction possibilities, customer retention platforms (Social Media, Forums, Blogs, Etc.), sale opportunities and branding.

4) Simplify Business Processes

A website allows business owners to interact with users in a unique way. Back in the day, keeping of business processes like sales cycles and market opportunities was hard, but nowadays this type of data and more can be easily tracked and managed with the use of tools readily available for websites (analytics, market research reports, etc). Keeping your businesses relevant is important, and online tools allow you to keep present where it matters most (your target audience). Even customer service, which is traditionally heavily dependent on one-on-one conversations, can be greatly enhanced with online tools, from online chat boxes and social media integrations to forums and QA blogs. Even your accounting and shipping needs can be managed through your website effectively if the website was correctly implemented and adapted to your business. Nevertheless, if you use and have your website implemented correctly you should see a reduction in the amount of time you spend doing maintenance and routinary work for your business.

5) Expand Your Reach

One final way a website helps your business is by expanding your reach. Storefronts, hanging flyers, and business cards have geographical limitations in terms of who they can reach. With a website, anyone can find or stumble upon your work, not just people in your area.
SEO, or search engine optimization, work to get your business found by people conducting online searches, putting your business in front of more than just the people who are walking by. If your business website contains enough content that is relevant to your service and location and useful to your audience, you will show up on search engine results pages and get discovered by more people.

With the level of internet usage among customers now world, it is imperative to get started with a website for your small business. Not only will a website allow you to establish a presence in a world where your target audience lives, it will make it easier more people to search, discover, and contact you. A website doubles your efforts in answering questions, providing details, and refining your brand identity—all of which makes it as easy as possible for customers to establish a relationship with you and turn into clients.

 

 

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