On Acquiring more clients: Mastering the Art of Online Marketing

A business that implements online marketing correctly does not have issues with acquiring clients. Most business are not getting it right when it comes to online customer acquisition.

Fortunately, it’s an easy fix. I’ve had businesses go from 0 to 100 in a matter of days.

They ask me, “But if it’s so easy why don’t businesses fix it…” well, I have no idea.

Today, we’ll explore how you can bring your business on top, generate more leads, and bottom line, increase your profits.

No-cost Marketing Report (required)

Before you keep reading, you’ll need a customized business marketing report. To fully benefit from my ways, you’ll need a clear idea of what your up against. 

For the purposes of this article, I have created, at no cost to you, a marketing report service: Complimentary Marketing Report. Check it out and read on, I’ll be making reference to your free report as we go along.

*** IMPORTANT *** If the report is no longer available at no cost contact me @ gnieves@laconsilium.com   

1) Target Audience

Understanding your target audience is fundamental. Any marketing effort without clearly identifying your target audience is a lost cause. There are two ways to go about this, you realize it’s important now or later, but the difference will cost you.

It’s hard to convince someone to buy a product/service when you don’t know who they are and what problems they face. Yet, don’t let the simplicity of the concept fool you into not giving it the attention it merits; clearly outlining your target audience will save you time and money.

Identifying your target audience is NOT a formality and will take time and effort to do correctly. In your Free Marketing Reportwe categorize and outline your target audience for you, so you don’t have to.

If you want to do your own target audience research, I’ll give you a great resource: Identifying Target Customer. But aside from any resource, the best way to know your target audience is by finding the people with the problems your product/service intends to solve.

2) The Power Message

What is The Power Message? Good question. The Power Message is strategic, intentional and impactful. It is fairly simple to make a powerful message if you know your target audience, and nearly impossible if you don’t.

You need to be mentally clear on the problem your service/product solves, and from there we can start building our “powerful message”.

Let’s take, for example, a website selling dog food with all organic vegan ingredients. Now, you can’t market this to just anyone, they have to fall under a certain criteria: dog owners, vegans, environmentalist, dietitians, etc. Some categories are a must but others are just complimentary. For instance, they all have to be dog owners but they don’t all have to be vegans.

It’s fairly simple from here. After you’ve you done your research, you can easily build a message that appeals to your target audience. Let’s do “vegan dog owners”.

Strategy: Our message should appeal to our target audience’s interest and preferences (veganism).

Intention: Our message should associate our product with our target audience’s beliefs and interest: animal rights, green ideologies, etc.

Impact:  Our message should show the value of buying or product.

What does such a message look like?

“Dogs can be fully nourished with tasty organic vegan meals. Processed dog food? No thanks. Fresh organic vegan dog meals? yes, please!”

And yes, it does work. It is all about knowing what makes people tic (no pun intended). Remember, humans are on a constant mission to satisfy basic psychological needs. Learn to identify these needs, and use them in your marketing efforts.

In our no cost marketing report we’ve build for you, we give you examples of powerful messages you can use in your ad copies and marketing material.

Overall Strategy and Consistency

After you have established your target and the message you will use, make sure you keep it consistent throughout your whole acquisition process. For example, if you make use of a powerful message for a particular target audience don’t then have them go to a generic landing page or website.

If your message talks about free samples, your landing page should talk about free samples and so should your checkout page. It’s a consistency game; if you peak their interest… DON’T LOSE THAT.

Your overall strategy should be simple and to the point, you want to keep them engaged all the way through your sales funnel. How do you keep them engaged? Keep your power message present in all screen and interfaces your user/leads interact with. Also, have secondary/support power messages in place, to further engage and persuade your customers.


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